Video production is a daunting and resource-intensive operation, yet organizations and businesses invest in this operation. Ever thought about it? Why is that so? Because videos are the best medium for information and help drive targeted engagements.
If you want to invest in video production and want to benefit from videos, then the best way to get started is by knowing the ins and outs of video production. We would guide you through the in-depth operational details of video production, so let’s delve in:
Pre-Production
The Pre-production phases include creating the blueprints, and timelines, and allocating the resources required for brand video production services. Organizations must conduct different operations in the pre-production phase, which includes the following:
1. Objective Outlining
In this phase, organizations need to outline their objectives such as the purpose of the videos, who the intended audience is, and what would be the expected or wanted results of the video campaign.
Objective outlining can be time-consuming because there is much mulling over different ideas, audience research, and rigorous brainstorming. However, all of this can be cut short, accredited to the implementation of the SMART strategy.
As the objectives are being set an organization should ensure that their objectives are Specifically:
- Measurable: the progress of the objectives can be tracked this could be done through using KIPs (Key Performance Indicators).
- Achievable: the target set for audience outreach and lead generation shouldn’t be unrealistic.
- Relevant: Objectives set out should be considered keeping in mind the relevant trends.
- Time-bound: The whole operation of the video production should be achieved in a specific time frame.
2. Audience Research and Messaging
Video creation is required to target specific segments; these are called the targeted audience. The crucial purpose of video production is to drive the results wanted from the targeted audience. After the objectives are set, then come the operations of researching the audience. Audience research practice like surveys, data collection, and interviews would be conducted to understand the pain points of the target audience.
Once the audience research is completed, then comes the phase of messaging. In this step, the research attained through survey is aligned with the tone, themes and script of the video making – made audience-centric so that their attention could be gained. As the scripting of the video is being created, the focus should be centered on presenting the organization as the solution provider to the audience’s pain points.
3. Location Scouting
Planning the location for videos is another crucial step in the pre-production phase. If the video includes live action, then there should be location scouting. The factors needed to be considered for location scouting includes lighting analysis for better results and determining favorable weather. Moreover, an artificial background can also be set if the videos are being shot indoors.
4. Equipment Allocation
Cameras and lighting equipment are required for the recording of the videos. Moreover, for the enhancement of the video in terms of graphics and resolution, there would also be requirement for software. Whether these are being bought or rented for businesses, we need to ensure that these equipements are proper in terms of functionality so that pixel-perfect video is guaranteed.
5. Casting Actors
As the video is being shot in live action, there will be a need for actors for the organization to acquire talented actors to act in their videos. The choice of actors depends on factors such as the tone, messaging, and the targeted audience. Organizations that want to grab instantaneous attention from the audience can opt for acquiring influencers such as popular actors and credible social media influencers who have a mass media following. Public figures like influencers and actors are effective as their word of mouth can positively influence a business.
6. Scheduling The Shoot
The timing of the shoot should be scheduled before the shooting. As the timing and dates are being set, weather should be checked on the specific date, moreover the makeover and clothing for the actors should also be looked after.
Production
The production phase consists of all the exclusive action which mainly includes the shooting of the video and its direction. The operations in the production phases are as follow:
1. Setting Up Equipements
The shooting crew would be responsible for handling and setting the equipment at the place so that best recordings of the video could be ensured. Specialized staff with technical expertise would carry out location analysis beforehand for optimal equipment placements.
2. Direction and Recording
The direction of the video and the recording would be carried out by the director and cameraman. In this operation different shots would be taken, and the best ones would be selected for further processing, editing and filtration.
Post-Production
The post-production phase includes all the operations to add final touch ups to the video, making it optimal for audio and visual experience of the viewers. The postproduction operations are as follows:
1. Editing
In these phases the video recorded passes through different processes such as trimming, visual and audio enhancements, color grading, adding animations and text if required, adding background video according to the theme and tone of the video.
2. Distribution
Once the video passes through all the editing processes, the finalized version is then to be distributed. In the distribution phase the video is posted on different mediums to drive engagements and inform the targeted audience about the organization.
The choice of what medium is to be selected for distribution depends on different factors such as the popularity and the usage of the specific platform among the target audience and the expenditure cost of distribution through different mediums. The common distribution mediums include social media, TV channels, and websites.
Conclusion
Video production is a laborious task, considering its resource-intensiveness both in terms of hiring and acquiring professional staff and technical equipment, yet every penny invested in this operation is worthwhile. This is why it is recommended by us to opt for the services of video production agencies, rather than carrying out in-house video production operations. (If you haven’t done this before)
Organizations that want to attain maximized and optimal results through their videos should trust video production agencies. These agencies specialize in brand video production services. Hence enabling businesses and organizations to boost their brand visibility, and recognition, and practice customer attraction.